Published: July 01, 2015Topics: Trends to Watch

How Responsive Web Design Can Help Your Real Estate Business Get More Leads

The National Association of Realtors reported that about 90 percent of individuals shopping around for a home are likely to use their mobile devices in doing so. In addition, nearly 70 percent of those individuals have used mobile search to find and contact a real estate professional. Based on those statistics, you can see that real estate consumers are using their mobile devices more than ever before to shop around for real estate. This also means that real estate companies and professionals can no longer afford to overlook mobile users. By creating websites that attract mobile consumers, you will be able to significantly increase the number of inbound leads.

One way to begin bringing in more mobile consumer leads is to create a mobile-friendly website. A recent Google study showed that nearly 80 percent of all mobile users who have difficulty using a website will move on to another website and never return. That means if your website is not mobile-friendly, you may be losing business to your competitors.

So how do you make sure that your website is mobile-friendly?

If your website is currently being powered by Zealder, you’re in luck! There’s a good chance your website is already mobile-friendly! For members who are still using the first generation of Zealder’s Design Engine, you’ll have to upgrade. But don’t worry! The upgrade is entirely free. If your website is not powered by Zealder, you can switch services or use one of the following options.

Change Your Template

If your website is hosted on WordPress and uses a template, you may be able to simply change your template for a responsive one. A responsive website can automatically resize itself to better fit the device that is viewing it.

Create an Alternative Website Just for Mobile Visitors

You can use mobile site builder applications such as, MobDis or YoMobi to create a mini version of your website that will show up only for mobile visitors. These mobile site builder apps are often inexpensive and offer customizable templates. Once you have built your mini website, you can add code into your main website to redirect mobile visitors to the mobile-friendly version. The issue with this is that not only will you have to redirect mobile users, which will affect your search rankings negatively, you will also be stuck with two websites you’ll have to maintain, neither of which is responsive.

Hire a Professional to Build a Responsive Website

While the other options may cost you less in the beginning, hiring a professional to build a responsive website will not only get you a much better looking website, it will also produce a significantly larger number of inbound leads, which will give you a much better return on investment. Responsive websites get the best results because they can reorganize and restructure themselves based on the size of the screen of the mobile device your visitor is using. They also never require you to redirect your mobile users to a different website. And, thanks to Google’s Mobilegeddon, a responsive site will help you get a boost in search rankings.

Now that you know why having a responsive, mobile-friendly website is important, you can modify your website to fit your needs. Once your website is updated, you’ll quickly notice an increase in inbound leads.